The Problem Is They Don't Know The Problem  
by Robert M. Sandelman

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Bob Sandelman


SPEAKING ENGAGEMENTS

Bob Sandelman is available for interviews (either in person or by phone) and speaking engagements. He spends time in both Northeastern Pennsylvania and Southern Florida.

Bob formed the first sales promotion agency in 1955. His unusual and successful ideas have earned him an outstanding reputation among such prestigious corporations as Nabisco, Chesebrough-Ponds, and American Home Products

He is the mind behind entertainment in supermarkets and the creator of the American Express Gold Card.

Topics include:

  • Formula for isolating a problem
  • How to find a product's Unique Selling Proposition
  • Strategies for promotions: Lifestyle promotions, hitchhike to a star, go-togethers
  • Ancedotes about the clients, products and people Bob has worked with over his 39 years in the field 

Bob has just completed his book, "The Problem Is They Don't Know The Problem." It highlights his career in sales promotion, marketing and communications. 

Call 570-775-9116 (PA) or 561-994-9606 (FL) to discuss availability, 
or e-mail
Bob.

 

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