AUTHOR INFORMATION
Bob Sandelman,
a man referred to by The New York
Times as "the wizard of sales promotion," was the first to
define the sales promotion industry. He formed the first sales
promotion agency, Robert Brian
Associates, in 1955 in the United States.
His unusual and successful ideas
have earned him an outstanding reputation among such prestigious
corporations as Nabisco,
Chesebrough-Ponds, and American Home Products.
He is the mind behind entertainment in supermarkets and the creator of
the American Express Gold Card.
"Bob's
insights in the marketing and selling of products has never ceased to
amaze me..." - Michael J Besso, VP of Marketing & Sales,
Bertolli USA, Inc.
"Bob's
genius was that he could take a very complex problem, break it down to
the essential elements and come up with a very simple solution."
- Michael T. McCarthy, Chesebrough-Ponds USA Inc.
"At times Bob's creative efforts
startled me. And [his] brilliance indicated that an individual can have
a major impact on the success of a product in its public
acceptance." - Howard Rubenstein, President, Rubenstein
Associates, Inc.
Bob has just completed his book, "The
Problem Is They Don't Know The Problem." It highlights his
career in sales promotion, marketing and communications. You can order
it through this website or at
Amazon.com.
--->>> Send e-mail to Bob here.
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